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Magical Tome

Cover of Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
First published
2004
Publisher
Marketing Science Institute
ISBN
9780965711449

Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))

The outer archives are busy

by Christine Moorman and Donald R. Lehmann eds.

About this book

The value of marketing strategy as a field of academic study and managerial practice is often questioned.

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