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Magical Tome

Cover of Social Marketing
First published
2002
Publisher
Routledge
Pages
87 pages
ISBN
9781283711654

Social Marketing

The outer archives are busy

by Michael T. Ewing

About this book

SUMMARY. The misapplication of marketing to major American social institutions-education, religion, healthy care, the media, government and the legal system-has frequently undermined the fundamental purposes of those institutions, to the point that Laczniak and Michie's (1979a; 1979b) worst fears about marketing as a force for social disorder may have become a reality.

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