Where Value Hides

About this book

"Where Value Hides introduces Stuart Jackson's concept of "Strategic Market Positioning" (SMP), which combines principles of customer preference, producer economics, and corporate finance to construct an accurate picture of a company's opportunities. SMP helps business leaders redefine their markets, assess their actual and potential value and question the assumptions that lead to potentially misguided growth strategies. Where Value Hides shows you how to uncover your company's SMP and explains how it directly impacts company profitability."--Jacket.