Optimal Competitive Marketing Behavior in OligopolyJean-Jacques Lambin, Philippe Antoine Naert, Alain Bultez · First published 2018Open the Tome
Clarifying SHARP misconceptions of space allocation objectivesAlain Bultez · First published 1989Open the Tome
Robustness of models of sales response to advertisingAlain Bultez · First published 1988Open the Tome
Decision rules for advertising budgeting and media allocationAlain V. Bultez · First published 1979Open the Tome
