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Author

Allen M. Weiss

4 books found

Cover of Brand Admiration

Brand Admiration

C. Whan Park, Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss · First published 2016

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Placeholder cover for The nature of organizational search in high-technology markets

The nature of organizational search in high-technology markets

Allen M. Weiss · First published 1992

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Cover of The effects of switching costs on the termination of distribution channel relationships

The effects of switching costs on the termination of distribution channel relationships

Allen M. Weiss · First published 1991

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Cover of Leapfrogging behavior and the purchase of industrial innovations

Leapfrogging behavior and the purchase of industrial innovations

Allen M. Weiss · First published 1989

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