Brand AdmirationC. Whan Park, Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss · First published 2016Open the Tome
The nature of organizational search in high-technology marketsAllen M. Weiss · First published 1992Open the Tome
The effects of switching costs on the termination of distribution channel relationshipsAllen M. Weiss · First published 1991Open the Tome
Leapfrogging behavior and the purchase of industrial innovationsAllen M. Weiss · First published 1989Open the Tome