Notes on the application of attitude measurement and scaling techniques in marketing researchAlvin J. Silk · First published 1969Open the Tome
The influence of advertising's affective qualities on consumer responseAlvin J. Silk · First published 1973Open the Tome
Conflict policy and advertising agency-client relationsAlvin J. Silk · First published 2012Open the Tome
Concentration levels in the U.S. advertising and marketing services industryAlvin J. Silk · First published 2008Open the Tome
Scale and scope economies in the global advertising and marketing services businessAlvin J. Silk · First published 2003Open the Tome
Intermedia substitutability and market demand by national advertisersAlvin J. Silk · First published 2001Open the Tome
Costs, institutional mobility barriers, and market structureAlvin J. Silk · First published 1994Open the Tome
Measuring influence in organizational purchase decisionsAlvin J. Silk · First published 1980Open the Tome
A note on testing for constant reliability in repeated measurement studiesAlvin J. Silk · First published 1978Open the Tome
Test-retest correlations and the reliability of copy testingAlvin J. Silk · First published 1977Open the Tome
Advertising's affective qualities and consumer responseAlvin J. Silk · First published 1974Open the Tome
Measuring the "qualitative value" of medical journals as advertising vehiclesAlvin J Silk · First published 1973Open the Tome
Effect of advertisement size on the relationship between product usage and advertising exposureAlvin J. Silk · First published 1971Open the Tome
Response set and the measurement of self-designated opinion leadershipAlvin J. Silk · First published 1969Open the Tome
The use of preference and perception measures in new product developmentAlvin J. Silk · First published 1968Open the Tome
