International member & marketing services guideAmerican Marketing Association. · First published 1998Open the Tome
Broadening the concept of marketingAmerican Marketing Association. · First published 1970Open the Tome
Changing marketing and marketing changeAmerican Marketing Association. · First published 1970Open the Tome
New ideas for successful marketingAmerican Marketing Association. · First published 1966Open the Tome
Marketing precision and executive actionAmerican Marketing Association. · First published 1962Open the Tome
The social responsibilities of marketingAmerican Marketing Association. · First published 1962Open the Tome
Dynamic marketing for a changing worldAmerican Marketing Association. · First published 1960Open the Tome
Marketing definitionsAmerican Marketing Association. Committee on Definitions. · First published 1960Open the Tome
Marketing's role in scientific managementAmerican Marketing Association · First published 1957Open the Tome
Marketing research in American industryAmerican Marketing Association. Marketing Research Activities Committee. · First published 1945Open the Tome
Multinational product managementAmerican Marketing Association/Marketing Science Institute Research Workshop (1976 Cambridge, Mass.) · First published 1976Open the Tome
Problem definitionAmerican Marketing Association. Marketing Research Techniques Committee. · First published 1958Open the Tome
