AI Marketing and Ethical Considerations in Consumer EngagementArjun J Nair, Sridhar Manohar, Amit Mittal, Nitin Patwa · First published 2025Open the Tome
Decoding Consumer Behavior Using the Insight Equation and AI MarketingArjun J Nair, Sridhar Manohar, Amit Mittal, Nitin Patwa · First published 2025Open the Tome
Sustainable Service Marketing with Virtual CurrenciesArjun J. Nair, Sridhar Manohar, Yam B. Limbu, Bruce A. Huhmann · First published 2025Open the Tome
Balancing Automation and Human Interaction in Modern MarketingArjun J. Nair, Sridhar Manohar, Amit Mittal, Wasim Ahmed · First published 2024Open the Tome
