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Author

Artur Mertens

4 books found

Cover of Smart Region

Smart Region

Artur Mertens, Klaus-Michael Ahrend, Anke Kopsch, Werner Stork · First published 2020

Cover of Markenorientierte digitale Transformation

Markenorientierte digitale Transformation

Artur Mertens · First published 2019

Cover of Smart Brands

Smart Brands

Artur Mertens, Uwe Munzinger · First published 2019

Cover of Social Branding

Social Branding

Matthias Schulten, Artur Mertens, Andreas Horx · First published 2012