Advances In Consumer Research (Advances in Consumer Research)Barbara E. Kahn · First published 2006Open the Tome
Using purchase frequencies and penetration rates to infer brand positioningsBarbara E. Kahn · First published 1987Open the Tome
Measuring variety-seeking and reinforcement behaviors using panel dataBarbara E. Kahn · First published 1985Open the Tome
Measuring variety-seeking and reinforcement behavior using panel dataBarbara E. Kahn · First published 1984Open the Tome
