Author

Bernard Cova

12 books found

Cover of Start-Ups and the Mobilization of Social Interactions

Start-Ups and the Mobilization of Social Interactions

Franck Barès, Bernard Cova, Anicet Nemani · First published 2023

Cover of La vie sociale des marques

La vie sociale des marques

Bernard Cova · First published 2017

Cover of Interpretive Consumer Research. Qualitative Market Research

Interpretive Consumer Research. Qualitative Market Research

Bernard Cova, Richard Elliott · First published 2014

Cover of Interpretive Consumer Research

Interpretive Consumer Research

Bernard Cova, Richard Elliott · First published 2008

Cover of Consumer tribes

Consumer tribes

Bernard Cova · First published 2007

Cover of Consuming experience

Consuming experience

Bernard Cova · First published 2006

Cover of Cosuming Experience

Cosuming Experience

Bernard Cova · First published 2006

Cover of Project marketing

Project marketing

Bernard Cova, Pervez Ghauri, Robert Salle · First published 2002

Cover of Stratégies d'incertitude

Stratégies d'incertitude

Bernard Cova, Sylvain Wickham · First published 1996

Placeholder cover for The postmodern explained to managers

The postmodern explained to managers

Bernard Cova · First published 1996

Cover of Au-delà du marché

Au-delà du marché

Bernard Cova · First published 1995

Placeholder cover for Stratégies de soumission aux appels d'offres internationaux de projets industriels

Stratégies de soumission aux appels d'offres internationaux de projets industriels

Bernard Cova · First published 1989