Author

Christopher H. Lovelock

16 books found

Cover of Services marketing

Services marketing

Christopher H. Lovelock · First published 1983 · Latest edition 2011

Cover of Services Marketing

Services Marketing

Christopher H Lovelock Jochen Wirtz · First published 2010

Cover of Essentials of Services Marketing

Essentials of Services Marketing

Jochen Wirtz, Patricia Chew, Christopher H. Lovelock · First published 2008

Cover of Fu wu ying xiao

Fu wu ying xiao

Christopher H. Lovelock · First published 2001

Cover of Principles of service marketing and management

Principles of service marketing and management

Christopher H. Lovelock · First published 1999

Cover of Mercadotecnia de Servicios

Mercadotecnia de Servicios

Christopher H. Lovelock · First published 1997

Cover of European Casebook on Implementing Service Strategies (European casebook series in management)

European Casebook on Implementing Service Strategies (European casebook series in management)

Christopher H. Lovelock · First published 1994

Cover of Product plus

Product plus

Christopher H. Lovelock · First published 1994

Cover of Marketing Challenges

Marketing Challenges

Christopher H. Lovelock · First published 1989

Cover of Public and Nonprofit Marketing

Public and Nonprofit Marketing

Christopher H. Lovelock · First published 1989

Cover of Managing Services

Managing Services

Christopher H. Lovelock · First published 1988

Cover of Marketing for public and nonprofit managers

Marketing for public and nonprofit managers

Christopher H. Lovelock · First published 1984

Cover of Marketing public transportation

Marketing public transportation

Christopher H. Lovelock · First published 1980

Cover of Non-business marketing cases

Non-business marketing cases

Christopher H. Lovelock · First published 1980

Cover of Cases in public and non-profit marketing

Cases in public and non-profit marketing

Christopher H. Lovelock · First published 1977

Placeholder cover for Nonbusiness marketing cases

Nonbusiness marketing cases

Christopher H. Lovelock · First published 1977