Role of Information and Communications Technology in Transforming Marketing Theory and PracticePeter Naudé, Christopher P. Holland · First published 2004Open the Tome
ABC ProteinsI. Barry Holland, Susan P. C. Cole, Karl Kuchler, Christopher F. Higgins · First published 2003Open the Tome
Is information technology changing marketing theory?Christopher P. Holland · First published 1998Open the Tome
