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Author

Darrell Blaine Lucas

3 books found

Cover of Measuring advertising effectiveness

Measuring advertising effectiveness

Darrell Blaine Lucas · First published 1963 · Latest edition 2012

Cover of Advertising psychology and research

Advertising psychology and research

Darrell Blaine Lucas · First published 1950

Cover of Psychology for advertisers

Psychology for advertisers

Darrell Blaine Lucas · First published 1930