Demand for and use of global account managementDavid Bruce Montgomery · First published 1999Open the Tome
Estimating dynamic effects of market communications expendituresDavid Bruce Montgomery · First published 1971Open the Tome
Estimating the dynamic effects of marketing communications expendituresDavid Bruce Montgomery · First published 1971Open the Tome
Stochastic models of consumer choice behaviorDavid Bruce Montgomery · First published 1971Open the Tome
Applications of management science in marketingDavid Bruce Montgomery · First published 1970Open the Tome
Brand trial after a change in promotion credibilityDavid Bruce Montgomery · First published 1970Open the Tome
Clusters of consumer interests and spheres of influence of opinion leadersDavid Bruce Montgomery · First published 1970Open the Tome
Consumer characteristics and "deal" purchasingDavid Bruce Montgomery · First published 1970Open the Tome
Distributed lag models of response to a communications mixDavid Bruce Montgomery · First published 1970Open the Tome
Market response to the legitimation of a brand appealDavid Bruce Montgomery · First published 1969Open the Tome
A continuous limit for the "contagious" binomial distributionDavid Bruce Montgomery · First published 1968Open the Tome
Consumer response to a legitimated brand appealDavid Bruce Montgomery · First published 1967Open the Tome
Implementation of management science in marketingDavid Bruce Montgomery · First published 1967Open the Tome
Introduction to management science and marketingDavid Bruce Montgomery · First published 1967Open the Tome
Computer applications in marketing researchDavid Bruce Montgomery · First published 1966Open the Tome
