Author

Evert Gummesson

15 books found

Cover of Improving the Evaluation of Scholarly Work

Improving the Evaluation of Scholarly Work

Evert Gummesson, Montserrat Díaz-Méndez, Michael Saren · First published 2022

Cover of Total Relationship Marketing Renewed

Total Relationship Marketing Renewed

Evert Gummesson · First published 2018

Cover of Case Theory in Business and Management

Case Theory in Business and Management

Evert Gummesson · First published 2017

Cover of Qualitative methods in management research

Qualitative methods in management research

Evert Gummesson · First published 1988

Cover of 2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory

2009 Naples Forum on Service - Service-dominant Logic, Service Science and Network Theory

Evert Gummesson, Cristina Mele, Francesco Polese · First published 2010

Cover of Relationship Marketing

Relationship Marketing

Evert Gummesson · First published 2009

Cover of Total relationship marketing

Total relationship marketing

Evert Gummesson · First published 1999

Cover of Service quality in hospitality organizations

Service quality in hospitality organizations

Richard Teare, Michael D. Olsen, Evert Gummesson · First published 1996

Placeholder cover for Quality management in service organizations

Quality management in service organizations

Evert Gummesson · First published 1993

Cover of Yuppiesnusk eller ledarskapets förnyelse?

Yuppiesnusk eller ledarskapets förnyelse?

Evert Gummesson · First published 1990

Placeholder cover for Service marketing - Nordic School perspectives

Service marketing - Nordic School perspectives

Christian Grönroos, Evert Gummesson · First published 1985

Cover of Resultatinriktad marknadsföring

Resultatinriktad marknadsföring

Evert Gummesson · First published 1984

Cover of Marknadsföring och inköp av konsulttjänster

Marknadsföring och inköp av konsulttjänster

Evert Gummesson · First published 1977

Cover of Marknadsfunktionen i företaget

Marknadsfunktionen i företaget

Evert Gummesson · First published 1976

Cover of Strategisk planering och styrning

Strategisk planering och styrning

Evert Gummesson · First published 1973