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Author

Frederik D. Wiersema

9 books found

Cover of The new market leaders

The new market leaders

Frederik D. Wiersema · First published 2001

Placeholder cover for Sherut leḳoḥot - me-ʻal ume-ʻever

Sherut leḳoḥot - me-ʻal ume-ʻever

Frederik D. Wiersema, Barukh Ḳorot · First published 1999

Placeholder cover for Alufe ha-ḥadshanut

Alufe ha-ḥadshanut

John J. Kao, Rosabeth Moss Kanter, Frederik D. Wiersema, דורית לנדס · First published 1998

Cover of Customer intimacy

Customer intimacy

Frederik D. Wiersema · First published 1998

Cover of Customer service

Customer service

Frederik D. Wiersema · First published 1998

Cover of Innovation

Innovation

John J. Kao, Frederik D. Wiersema · First published 1997

Placeholder cover for Price-cost dynamics

Price-cost dynamics

Frederik D. Wiersema · First published 1983

Placeholder cover for Strategic marketing and the product life cycle

Strategic marketing and the product life cycle

Frederik D. Wiersema · First published 1982

Placeholder cover for Linking marketing and corporate planning

Linking marketing and corporate planning

Frederik D. Wiersema · First published 1981