Author

Gary L. Lilien

14 books found

Cover of Optimal Weightlifting

Optimal Weightlifting

Gary L. Lilien · First published 1974 · Latest edition 2023

Cover of Model for Allocating Retail Outlet Building Resources Across Market Areas

Model for Allocating Retail Outlet Building Resources Across Market Areas

Gary L. Lilien · First published 1974

Cover of Model relativism

Model relativism

Gary L. Lilien · First published 1974

Cover of Handbook of Business-to-Business Marketing

Handbook of Business-to-Business Marketing

Gary L. Lilien, Rajdeep Grewal · First published 2012

Cover of Marketing Engineering Access Code Card

Marketing Engineering Access Code Card

Gary L. Lilien · First published 2002

Cover of Marketing management and strategy

Marketing management and strategy

Gary L. Lilien · First published 1999

New product and brand management

Gary L. Lilien · First published 1999

Cover of Marketing engineering

Marketing engineering

Gary L. Lilien, Arvind Rangaswamy · First published 1997

Cover of Marketing management, analytic exercises for spreadsheets

Marketing management, analytic exercises for spreadsheets

Gary L. Lilien · First published 1993

Cover of Marketing models

Marketing models

Gary L. Lilien · First published 1992

Cover of Marketing decision making

Marketing decision making

Gary L. Lilien · First published 1983

Placeholder cover for The marketing mix

The marketing mix

Gary L. Lilien · First published 1983

Cover of A repeat purchase diffusion model

A repeat purchase diffusion model

Gary L. Lilien · First published 1979

Cover of How many dollars for industrial advertising?

How many dollars for industrial advertising?

Gary L. Lilien · First published 1974