A new Approach to Industrial Market SegmentationJean-Marie Choffray, Gary Louis Lilien · First published 2018Open the Tome
Methodology for Segmenting Industrial Markets on the Basis of Buying Center CompositionJean-Marie Choffray, Gary Louis Lilien · First published 2018Open the Tome
Advisor 2 - a study of industrial marketing budgetingGary Louis Lilien · First published 1978Open the Tome
