Author

Gerard J. Tellis

11 books found

Cover of Unrelenting Innovation How To Build A Culture For Market Dominance

Unrelenting Innovation How To Build A Culture For Market Dominance

Gerard J. Tellis · First published 2013

Cover of Unrelenting Innovation

Unrelenting Innovation

Gerard J. Tellis · First published 2012

Cover of The Sage handbook of advertising

The Sage handbook of advertising

Gerard J. Tellis, Tim Ambler · First published 2007

Cover of Estrategias de Publicidad y Promocion

Estrategias de Publicidad y Promocion

Gerard J. Tellis · First published 2005

Cover of Effective Advertising

Effective Advertising

Gerard J. Tellis · First published 2003

Placeholder cover for The international takeoff of new products

The international takeoff of new products

Gerard J. Tellis · First published 2002

Cover of Will & vision

Will & vision

Gerard J. Tellis, Peter N. Golder, Clayton M. Christensen · First published 2001

Placeholder cover for Decomposing the effects of direct TV advertising

Decomposing the effects of direct TV advertising

Gerard J. Tellis · First published 1999

Cover of Advertising and sales promotion strategy

Advertising and sales promotion strategy

Gerard J. Tellis · First published 1997 · Latest edition 1998

Cover of The Price Elasticity of Selective Demand

The Price Elasticity of Selective Demand

Gerard J. Tellis · First published 1988

Advertising exposure, loyalty, and brand purchase

Gerard J Tellis · First published 1987