Designing and managing hybrid marketing channelsGordon S. Swartz, Harvard University. Graduate School of Business Administration · First published 1994Open the Tome
Investments in marketing automationRowland T. Moriarty, Gordon S. Swartz · First published 1990Open the Tome
Senior executives' perceptions of marketing and sales automationRowland T. Moriarty, Gordon S. Swartz · First published 1989Open the Tome
