Author

Graham J Hooley

9 books found

Cover of Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

Graham J. Hooley · First published 1998 · Latest edition 2011

Cover of Market Orientation and Service Firm Performance

Market Orientation and Service Firm Performance

Brendan J. Gray, Graham J. Hooley · First published 2002

Cover of Quantitative methods in marketing

Quantitative methods in marketing

Graham J Hooley, Graham J. Hooley, Michael K Hussey, Graham Hooley, Michael Hussey · First published 1994 · Latest edition 1999

Cover of Internationalization

Internationalization

Graham J. Hooley, Ray Loveridge, David Wilson · First published 1998

Cover of Competitive positioning and the resource based view of the firm

Competitive positioning and the resource based view of the firm

Graham J. Hooley · First published 1997

Cover of Competitive positioning

Competitive positioning

Graham J. Hooley · First published 1993

Cover of Marketing in central and eastern Europe

Marketing in central and eastern Europe

Graham J. Hooley · First published 1993

Cover of Marketing in the UK

Marketing in the UK

Graham J. Hooley · First published 1984

Cover of A guide to the use of quantitative techniques in marketing

A guide to the use of quantitative techniques in marketing

Graham J. Hooley · First published 1980