Computer Based MarketingHajo Hippner, Matthias Meyer, Klaus D. Wilde · First published 1998Open the Tome
Handbuch Web Mining im MarketingHajo Hippner, Melanie Merzenich, Klaus D. Wilde, W. Bibel, Rudolf Kruse · First published 2012Open the Tome
Handbuch Web Mining im MarketingW. Bibel, Hajo Hippner, Rudolf Kruse, Melanie Merzenich, Klaus D. Wilde · First published 2002Open the Tome