Exploring the Power of Electronic Word-Of-Mouth in the Services IndustrySandra Maria Correia, Hans-Ruediger Kaufmann · First published 2019Open the Tome
Exploring the Power of Electronic Word-Of-Mouth in the Services IndustryHans Ruediger Kaufmann, Sandra Maria Correia Loureiro · First published 2019Open the Tome
Handbook of Research on Contemporary ConsumerismHans Ruediger Kaufmann, Mohammad Fateh Ali · First published 2019Open the Tome
Encouraging Participative Consumerism Through Evolutionary Digital MarketingHans Ruediger Kaufmann, Agapi Manarioti · First published 2017Open the Tome
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorHans-Ruediger Kaufmann, Mohammad Fateh Ali · First published 2017Open the Tome
Entrepreneurial challenges in the 21st centuryHans Ruediger Kaufmann, S. M. Riad Shams · First published 2015Open the Tome
Handbook of research on consumerism in business and marketingHans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni · First published 2014Open the Tome
Handbook of Research on Managing and Influencing Consumer BehaviorHans Ruediger Kaufmann · First published 2014Open the Tome
Customer-centric marketing strategiesHans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni · First published 2012 · Latest edition 2013Open the Tome
