Author

Harper W. Boyd

9 books found

Cover of Marketing management

Marketing management

John Mullins, Orville C. Walker, Harper W Boyd Jr. · First published 2004 · Latest edition 2006

Cover of Marketing strategy

Marketing strategy

Orville C. Walker, John Mullins, Harper W Boyd Jr. · First published 1991 · Latest edition 2006

Cover of Marketing management

Marketing management

Harper W. Boyd · First published 1966 · Latest edition 2002

Placeholder cover for Advertising Management

Advertising Management

Harper W Boyd Jr., Joseph W. Newman · First published 1968

Cover of Marketing research

Marketing research

Harper W. Boyd · First published 1964

Cover of Cases in marketing strategy

Cases in marketing strategy

Harper W. Boyd · First published 1958

Placeholder cover for Contemporary American Marketing Readings on the Changing Market Structure

Contemporary American Marketing Readings on the Changing Market Structure

Harper W Boyd Jr., Richard M. Clewett, Ralph Westfall · First published 1957

Cover of Marketing research; text and cases

Marketing research; text and cases

Harper W. Boyd · First published 1956

Placeholder cover for Marketing management casebook

Marketing management casebook

Harper W Boyd Jr.