Promotional strategyEngel, James F. Wales, Hugh G., ; Warshaw, Martin R., · First published 1971Open the Tome
A basic bibliography on marketing researchHugh G Wales · First published 1956 · Latest edition 1963Open the Tome
Advertising copy, layout, and typographyDwight L. Gentry & Max Wales Hugh G. Wales · First published 1958Open the Tome
The Effectiveness of Pharmaceutical PromotionHugh G. Wales Robert Ferber · First published 1958Open the Tome
A Basic Bibliography On Marketing ResearchHUGH G. WALES AND ROBERT FERBER · First published 1956Open the Tome