Field Guide to Case Study Research in Business-To-Business Marketing and PurchasingArch G. Woodside, Hugh Pattinson, Roger Marshall · First published 2014Open the Tome
E-novation for competitive advantage in collaborative globalizationHugh Pattinson, David R. Low · First published 2011Open the Tome
Innovation and diffusion of software technologyArch G. Woodside, Hugh Pattinson · First published 2007Open the Tome
