Customer behaviorJagdish N. Sheth, Banwari Mittal · First published 1999 · Latest edition 2003Open the Tome
Cross-cultural influences on buyer-seller interaction/negotiation processJagdish N. Sheth · First published 1980Open the Tome
Tactics of conflict resolution in family buying behaviorJagdish N. Sheth · First published 1975Open the Tome