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Author

Jeffrey R. Parker

2 books found

Cover of Research Contributions of Donald R. Lehmann to Marketing, Volume 4

Research Contributions of Donald R. Lehmann to Marketing, Volume 4

Jeffrey R. Parker · First published 2025

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Placeholder cover for When Shelf-based Scarcity Impacts Consumer Preferences

When Shelf-based Scarcity Impacts Consumer Preferences

Jeffrey R. Parker · First published 2011

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