Cambridge Handbook of Marketing and the LawJacob E. Gersen, Joel H. Steckel · First published 2023Open the Tome
Cambridge Handbook of Marketing Theory and the LawJacob E. Gersen, Joel H. Steckel · First published 2023Open the Tome
Cross-validating regression models in marketing researchJoel H. Steckel · First published 1990Open the Tome
Game theory, competition, and normative marketing modelsJoel H. Steckel · First published 1983Open the Tome
Incorporating competition into decision calculus response functionsJoel H. Steckel · First published 1983Open the Tome
