APA Handbook of Consumer PsychologyLynn R. Kahle, Tina M. Lowrey, Joel Huber · First published 2021Open the Tome
An iterative choice approach to valuing clean lakes, rivers, and streamsWesley A. Magat, Joel Huber, W. Kip Viscusi, John M. Olin Center for Law, Economics, and Business · First published 2000Open the Tome
Consumer perception of credit insurance on retail purchasesJoel Huber · First published 1978Open the Tome