Author

John A. Quelch

19 books found

Cover of All business is local

All business is local

John A. Quelch · First published 2012

Cover of Hafo da shi de si tang ying xiao ke

Hafo da shi de si tang ying xiao ke

John A. Quelch · First published 2009

Cover of Greater good

Greater good

John A Quelch, John A. Quelch, Katherine Jocz · First published 2007

Cover of Readings in Modern Marketing

Readings in Modern Marketing

John A. Quelch · First published 2006

Cover of The new global brands

The new global brands

John A. Quelch, Nathalie Laidler-Kylander · First published 2005

Cover of The Global Market

The Global Market

John A Quelch · First published 2004

Cover of Cases in Strategic Marketing Management

Cases in Strategic Marketing Management

John A. Quelch · First published 2000

Cover of Cases in Marketing Management and Strategy

Cases in Marketing Management and Strategy

John A. Quelch · First published 1996

Cover of Cases in product management

Cases in product management

John A. Quelch · First published 1995

Cover of Instructor's manual to accompany Cases in advertising and promotion management :

Instructor's manual to accompany Cases in advertising and promotion management :

John A. Quelch · First published 1994

Cover of Marketing management

Marketing management

John A. Quelch · First published 1993

Cover of Europe : le défi marketing

Europe : le défi marketing

John A. Quelch · First published 1992

Cover of The marketing challenge of Europe 1992

The marketing challenge of Europe 1992

John A. Quelch · First published 1991

Cover of The marketing challenge of 1992

The marketing challenge of 1992

John A. Quelch · First published 1990

Cover of Sales promotion management

Sales promotion management

John A. Quelch · First published 1989

Cover of Cases in advertising and promotion management

Cases in advertising and promotion management

John A. Quelch · First published 1983

Placeholder cover for Structural determinants of promotion and advertising intensity

Structural determinants of promotion and advertising intensity

John A. Quelch · First published 1983

Placeholder cover for Behavioral and attitudinal measures of the relative importance of product attributes

Behavioral and attitudinal measures of the relative importance of product attributes

John A. Quelch · First published 1978

Placeholder cover for Nutrition and the American consumer

Nutrition and the American consumer

John A Quelch · First published 1977