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Author

John Czepiel

7 books found

Cover of John T. Hill

John T. Hill

Hill, John, Kathy Leonard Czepiel, Corinne A. Forti, Stephen V. Kobasa · First published 2023

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Cover of Strategy B01.2301 Stern School of Business 2004

Strategy B01.2301 Stern School of Business 2004

Pankaj Ghemawat John A. Czepiel · First published 2004

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Cover of Competitive Marketing Strategy

Competitive Marketing Strategy

John Czepiel · First published 1992 · Latest edition 1995

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Cover of The Services challenge

The Services challenge

John A. Czepiel, James Shanahan, Carole Congram, John Czepiel · First published 1987

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Placeholder cover for Managing customer satisfaction in consumer service businesses

Managing customer satisfaction in consumer service businesses

John A. Czepiel · First published 1980

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Cover of Changing marketing strategies in a new economy

Changing marketing strategies in a new economy

Jules Backman, John A. Czepiel · First published 1977

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Placeholder cover for The Basic Marketing Course

The Basic Marketing Course

Robert Shoaf and John A. Czepiel · First published 1973

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