Design and Marketing of New ProductsGlen L. Urban, John R. Hauser · First published 1993Open the Tome
An Evaluation cost model of evoked setsJohn R. Hauser, Birger Wernerfelt · First published 1988Open the Tome
Essentials of new product managementGlen L. Urban, John R. Hauser, Nikhilesh Dholakia · First published 1987Open the Tome
Supplemental appendices to: competitive advertising and pricing in duopoliesJohn R. Hauser · First published 1987Open the Tome
