Understanding Audiences, Customers, and Users Via AnalyticsBernard J. Jansen, Kholoud Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung · First published 2023Open the Tome
Data-Driven PersonasBernard J. Jansen, Joni Salminen, Soon-gyo Jung, Kathleen Guan · First published 2021Open the Tome
