A Note on the Relationship Between Promotion Sensitivity and Consumer Specific VariablesPeter S Fader, Leigh McAlister, Sloan School of Management · First published 2018Open the Tome
Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using UPC Scanner Panel DataFader Peter S, McAlister Leigh · First published 2018Open the Tome
Managing Market Share When Consumers Seek VarietyFred M Feinberg, Leigh McAlister, Sloan School of Management · First published 2018Open the Tome
Essential readings in marketingLeigh McAlister, Ruth Bolton, and Ross Rizley · First published 2006Open the Tome
The impact of price promotions on a brand's market share, sales pattern and profitabilityLeigh McAlister · First published 1985Open the Tome
Identifying substitute and complementary relationships revealed by consumer variety seeking behaviorLeigh McAlister · First published 1983Open the Tome
A dynamic attribute satiation model of variety seeking behaviorLeigh McAlister · First published 1981Open the Tome
