Author

Leyland F. Pitt

17 books found

Cover of Electronic commerce

Electronic commerce

Richard Thomas Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan · First published 2000

Cover of Marketing for managers

Marketing for managers

Leyland F. Pitt · First published 1998

Cover of Does corporate entrepreneurshipinfluence innovation in service firms?

Does corporate entrepreneurshipinfluence innovation in service firms?

Leyland F. Pitt · First published 1996

Cover of Proactiveness and performance

Proactiveness and performance

Leyland F. Pitt · First published 1996

Cover of The World Wide Web

The World Wide Web

Leyland F. Pitt · First published 1996

Cover of The World Wide Web as an industrial marketing communication tool

The World Wide Web as an industrial marketing communication tool

Leyland F. Pitt · First published 1996

Cover of Doing and talking

Doing and talking

Leyland F. Pitt · First published 1995

Cover of Internal marketing's role in organizations

Internal marketing's role in organizations

Leyland F. Pitt · First published 1995

Cover of On the reliability and validity of the SERVQUAL instrument

On the reliability and validity of the SERVQUAL instrument

Leyland F. Pitt · First published 1995

Cover of Personal interaction in groups

Personal interaction in groups

Leyland F. Pitt · First published 1995

Cover of Personal reports of communication apprehension and perceptions of salesperson performance

Personal reports of communication apprehension and perceptions of salesperson performance

Leyland F. Pitt · First published 1995

Placeholder cover for Service quality in an information systems department

Service quality in an information systems department

Leyland F. Pitt · First published 1995

Cover of South African marketing cases for decision makers

South African marketing cases for decision makers

Leyland F. Pitt · First published 1995

Placeholder cover for Groups in organizations

Groups in organizations

Leyland F. Pitt · First published 1994

Placeholder cover for Managing customer expectations of service quality: does it make a difference?

Managing customer expectations of service quality: does it make a difference?

Leyland F. Pitt · First published 1994

Placeholder cover for Service quality in information systems

Service quality in information systems

Leyland F. Pitt · First published 1994

Cover of The marketing decision maker from MKIS to MDSS

The marketing decision maker from MKIS to MDSS

Leyland F. Pitt · First published 1994