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Malcolm B. McDonald

4 books found

Cover of Strategic marketing planning

Strategic marketing planning

Malcolm H. B. McDonald, M. McDonald · First published 2000

Cover of Marketing Planning for Services

Marketing Planning for Services

Malcolm B. McDonald, Adrian Payne · First published 1996

Cover of Marketing plans

Marketing plans

Malcolm H. B. McDonald · First published 1989

Placeholder cover for Handbook of marketing planning

Handbook of marketing planning

Malcolm H. B. McDonald · First published 1977