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Author

Maria Ivanova-Gongne

3 books found

Cover of Individuals in B2B Marketing

Individuals in B2B Marketing

Maria Ivanova-Gongne · First published 2024

Cover of Developing Insights on Branding in the B2B Context

Developing Insights on Branding in the B2B Context

Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos · First published 2018

Cover of Culture in business interaction

Culture in business interaction

Maria Ivanova-Gongne · First published 2014