This I BelieveMark VandenBosch, Jean Concannon, Sarah Apotheker, Amy Perricone · First published 2012Open the Tome
A business-level decision model for product-service firmsMark B. Vandenbosch · First published 1995Open the Tome
Confirmatory compositional approaches to the development of product spacesMark B. Vandenbosch · First published 1994Open the Tome
Incorporating heterogeneous perceptions and preferences in an individual-level consumer decision modelMark B. Vandenbosch · First published 1992Open the Tome
Product and price competition in a two-dimensional vertical differentiation modelMark B. Vandenbosch · First published 1992Open the Tome
