Author

Martin Eisend

9 books found

Cover of Marketingkommunikation

Marketingkommunikation

Martin Eisend · First published 2025

Cover of Dynamic Capabilities and Relationships

Dynamic Capabilities and Relationships

Tomás Bayón, Martin Eisend, Jochen Koch, Albrecht Söllner, Markus Vodosek · First published 2021

Cover of Research Methodology in Marketing

Research Methodology in Marketing

Martin Eisend, Alfred Kuss · First published 2019

Cover of Advances in Advertising Research IX

Advances in Advertising Research IX

Verolien Cauberghe, Liselot Hudders, Martin Eisend · First published 2018

Cover of Advances in Advertising Research VIII

Advances in Advertising Research VIII

Vesna Zabkar, Martin Eisend · First published 2017

Cover of Grundlagen Empirischer Forschung

Grundlagen Empirischer Forschung

Martin Eisend · First published 2016

Cover of Advances in Advertising Research

Advances in Advertising Research

Peeter Verlegh, Hilde Voorveld, Martin Eisend · First published 2015

Cover of Glaubwürdigkeit in der Marketingkommunikation

Glaubwürdigkeit in der Marketingkommunikation

Martin Eisend · First published 2012

Cover of Empirische Mastertechniken

Empirische Mastertechniken

Carsten Baumgarth, Martin Eisend, Heiner Evanschitzky · First published 2009