Author

Naresh K. Malhotra

13 books found

Cover of Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Naresh K. Malhotra, K. Sudhir, Olivier Toubia · First published 2023

Cover of Customer Relationship Marketing

Customer Relationship Marketing

Naresh K. Malhotra, James Agarwal · First published 2020

Cover of Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Naresh K. Malhotra · First published 2015

Cover of Essentials of Marketing Research, Global Edition

Essentials of Marketing Research, Global Edition

Naresh K. Malhotra · First published 2014

Cover of Essentials of Marketing Research

Essentials of Marketing Research

Naresh K. Malhotra · First published 2013

Cover of Basic marketing research

Basic marketing research

Naresh K. Malhotra · First published 2001 · Latest edition 2012

Cover of Études marketing

Études marketing

Naresh K. Malhotra · First published 2011

Cover of Legends in marketing

Legends in marketing

Naresh K. Malhotra · First published 2011

Cover of Marketing Research an applied orientation

Marketing Research an applied orientation

Naresh K. Malhotra · First published 2009

Cover of Review of marketing research

Review of marketing research

Naresh K. Malhotra · First published 2004 · Latest edition 2009

Cover of Investigacion de mercados

Investigacion de mercados

Naresh K Malhotra · First published 2008

Cover of Marketing research

Marketing research

Naresh K. Malhotra, David F. Birks · First published 1993 · Latest edition 2007

Placeholder cover for The persuit of happiness

The persuit of happiness

Naresh K. Malhotra · First published 1965