Author

Patrick De Pelsmacker

10 books found

Cover of De Pelsmacker

De Pelsmacker

Patrick, De Pelsmacker, Patrick, van Kenhove · First published 2009

Cover of Advanced Introduction to Advertising

Advanced Introduction to Advertising

Patrick De Pelsmacker · First published 2021

Cover of Reader in Marketing Communications

Reader in Marketing Communications

Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz · First published 2005 · Latest edition 2020

Cover of SAGE Handbook of Marketing Ethics

SAGE Handbook of Marketing Ethics

Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Taylor, Charles R. · First published 2020

Cover of Marketing communications

Marketing communications

Patrick de Pelsmacker · First published 2000 · Latest edition 2017

Cover of Advertising in New Formats and Media

Advertising in New Formats and Media

Patrick de Pelsmacker · First published 2016

Cover of Advertising research

Advertising research

Patrick de Pelsmacker · First published 2009

Cover of Marketing research with SPSS

Marketing research with SPSS

Patrick De Pelsmacker · First published 2008

Cover of Foundations of marketing communications

Foundations of marketing communications

Patrick de Pelsmacker · First published 2005

Cover of Primer for Integrated Marketing Communications

Primer for Integrated Marketing Communications

Philip Kitchen, Patrick de Pelsmacker · First published 2004