Artificial Intelligence Transforming MarketingJosé Duarte Santos, Paulo Botelho Pires, Joaquim Pratas · First published 2026Open the Tome
Cases on Effective Digital Marketing for Competitive OrganizationsSara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira · First published 2024Open the Tome
Leveraging AI for Effective Digital Relationship MarketingJosé Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou · First published 2024Open the Tome
Confronting Security and Privacy Challenges in Digital MarketingPaulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres · First published 2023Open the Tome
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGsInês Veiga Pereira, Paulo Botelho Pires, José Duarte Santos · First published 2023Open the Tome
Management and Marketing for Improved Retail Competitiveness and PerformanceJosé Duarte Santos, Inês Veiga Pereira, Paulo Botelho Pires · First published 2023Open the Tome
