Author

Peter Cheverton

15 books found

Cover of Key Account Management

Key Account Management

Peter Cheverton · First published 1999

Cover of Building the value machine

Building the value machine

Peter Cheverton · First published 2009 · Latest edition 2010

Cover of Understanding the Professional Buyer

Understanding the Professional Buyer

Peter Cheverton · First published 2010

Cover of Epz Key Marketing Skills Strategies Tools and Techniques for Marketing Success+ Free Cd Rom

Epz Key Marketing Skills Strategies Tools and Techniques for Marketing Success+ Free Cd Rom

Peter Cheverton · First published 2009

Cover of Key Selling Skills

Key Selling Skills

Peter Cheverton · First published 2009

Cover of Global account management

Global account management

Peter Cheverton · First published 2006

Cover of Understanding Brands (Creating Success)

Understanding Brands (Creating Success)

Peter Cheverton · First published 2006

Cover of Understanding Brands. the Sunday Times Creating Success Series

Understanding Brands. the Sunday Times Creating Success Series

Peter Cheverton · First published 2006

Cover of Key Marketing Skills

Key Marketing Skills

Peter Cheverton · First published 2000

Cover of Epz Key Account Management

Epz Key Account Management

Peter Cheverton · First published 2005

Cover of Key Acct Mgt in Pharmaceutical

Key Acct Mgt in Pharmaceutical

Peter Cheverton · First published 2004

Cover of How Come You Can't Idenify Your Key Customers?

How Come You Can't Idenify Your Key Customers?

Peter Cheverton · First published 2002

How Come Your Brand Isn't Working Hard Enough?

Peter Cheverton · First published 2002

Cover of If You're So Brilliant ...How Come You Can't Identify Your Key Customers?

If You're So Brilliant ...How Come You Can't Identify Your Key Customers?

Peter Cheverton · First published 2002

If You're So Brilliant...How Come your Brand isn't Working Hard Enough?

Peter Cheverton · First published 2002