Author

Peter Fader

10 books found

Cover of Customer Centricity Ebook Collection

Customer Centricity Ebook Collection

Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms · First published 2024

Cover of Customer-Base Audit

Customer-Base Audit

Peter Fader, Bruce G. S. Hardie, Michael Ross · First published 2022

Cover of A note on the relationship between promotion sensitivity and consumer specific variables

A note on the relationship between promotion sensitivity and consumer specific variables

Peter S. Fader · First published 1985

Cover of Customer Centricity Playbook

Customer Centricity Playbook

Peter Fader, Sarah E. Toms · First published 2018

Cover of Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using UPC Scanner Panel Data

Estimating Models of Promotion-Induced Non-Compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S, McAlister Leigh · First published 2018

Cover of Foco No Cliente Certo

Foco No Cliente Certo

Peter Fader · First published 2013

Cover of Customer Centricity

Customer Centricity

Peter Fader · First published 2012

Cover of Wharton Executive Education Customer Centricity Essentials

Wharton Executive Education Customer Centricity Essentials

Peter Fader · First published 2011

Cover of Implicit coalitions in a generalized prisoners's dilemma

Implicit coalitions in a generalized prisoners's dilemma

Peter S. Fader · First published 1987

Cover of Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

Estimating models of promotion-induced non-compensatory choice behavior using UPC scanner panel data

Peter S. Fader · First published 1985