Building Bridges for ConservationAshish Kothari, Farhad Vania, Priya Das, K. Christopher, Suniti Jha · First published 2011Open the Tome
A review of theoretical perspectives applied to sales promotion and a new perspective based on mental accounting theoryPriya Jha-Dang · First published 2004Open the Tome
An empirical view of the different types of consumer promotions in IndiaPriya Jha-Dang · First published 2004Open the Tome
