Competition Between National Brands and Store BrandsRaj Sethuraman, Jagmohan Raju · First published 2013Open the Tome
What makes consumers pay more for national brands than for store brandsRaj Sethuraman · First published 2000Open the Tome
Why do consumers pay more for national brands than for store brands?Raj Sethuraman · First published 1997Open the Tome
The effect of marketplace factors on private label penetration in grocery productsRaj Sethuraman · First published 1992Open the Tome
