Author

Richard P. Bagozzi

17 books found

Cover of Routledge Companion to Marketing Research

Routledge Companion to Marketing Research

Len Tiu Wright, Luiz Moutinho, Merlin Stone, Richard P. Bagozzi · First published 2021

Cover of Routledge Companion to Modern Marketing Research

Routledge Companion to Modern Marketing Research

Len Tiu Wright, Luiz Moutinho, Richard P. Bagozzi · First published 2019

Cover of Recall, recognition, and the measurement of memory for print advertisements

Recall, recognition, and the measurement of memory for print advertisements

Richard P. Bagozzi · First published 1981

Cover of The social psychology of consumer behaviour

The social psychology of consumer behaviour

Richard P. Bagozzi · First published 2002

Cover of Marketing management

Marketing management

Richard P. Bagozzi · First published 1998

Cover of Will and economic behavior

Will and economic behavior

Richard P. Bagozzi, David H. Ingvar · First published 1998

Cover of Advanced methods of marketing research

Advanced methods of marketing research

Richard P. Bagozzi · First published 1994

Cover of Principles of marketing research

Principles of marketing research

Richard P. Bagozzi · First published 1994

Cover of Philosophical and radical thought in marketing

Philosophical and radical thought in marketing

A. Fuat Firat, Richard P. Bagozzi · First published 1987

Cover of Principles of marketing management

Principles of marketing management

Richard P. Bagozzi · First published 1986

Cover of Advances in Communication and Marketing Research

Advances in Communication and Marketing Research

Richard P. Bagozzi · First published 1983

Placeholder cover for Representing and testing organizational theories

Representing and testing organizational theories

Richard P. Bagozzi · First published 1982

Cover of Causal models in marketing

Causal models in marketing

Richard P. Bagozzi · First published 1980

Cover of Marketing in the 80's

Marketing in the 80's

Richard P. Bagozzi · First published 1980

Cover of Sales Management

Sales Management

Richard P. Bagozzi · First published 1979

Placeholder cover for Sales management--new developments from behavioral and decision model research

Sales management--new developments from behavioral and decision model research

Richard P. Bagozzi · First published 1979

Placeholder cover for Toward a general theory for the explanation of the performance of salespeople

Toward a general theory for the explanation of the performance of salespeople

Richard P. Bagozzi · First published 1978